David Crane: A Limitless Energy Future

David Crane is CEO and President of NRG Energy and he sees a limitless future for energy. But for electric utilities which continue with their traditional, centralized model of energy generation, he sees a dark future: What is the long-term future for companies that depend exclusively on the sale of system power delivered over an increasingly obsolete and unreliable grid to a population of consumers and businesses that more and more will be relying less and less on grid-delivered power for their energy needs? Conventional power companies should have a long-term strategy for that, and as we look around the industry we just don't see it. And that leaves the field clear for NRG. Think of 50 million American homes each with a distributed solar system at $20,000 a pop on average. That represents a trillion-dollar market opportunity that will be irresistible to investors. The future of competitive retail energy supply lays in providing a broader range of energy and energy-related products and services both inside the home and on the home. There will be the buggy whip manufacturers. And, there will be the NRGs of the 21st century who survive and prosper as the new paradigm dominates the market.

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