Epic Research Update : Ruchi Soya

Ruchi Soya Industries has launched its refined sunflower oil ‘Sunrich’ in Tamil Nadu. Following the launch, the company is aiming to take its share for Sunrich in the sunflower oil category to 10 per cent and then to 15 per cent in next two to three years. Towards this initiative, the company planned to step up the marketing activities which include ‘tripling’ of distribution network.

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