ITC is targeting to achieve 18 per cent market share in agarbatti segment with its brand Mangaldeep in the next couple of years. Mangaldeep is the only pan-India player in the industry and it makes over 600 million sticks a month at over 20 facilities across the country. ITC commands close to 10 per cent share of this market, and has been growing at 30 per cent year-on-year for the past three years.
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