Epic Update : TVS Motor

TVS Motor has forayed into men’s scooter segment by launching new scooter — TVS Jupiter. The new product is targeting mainly self-employed, businessmen and traders. The scooter industry is doing well in the current market condition and 29% of the scooters drivers are female, while 35% are dual drivers and 36% are male drivers. The company has Scooty Pep Plus for the female drivers, Wego for dual and it was lacking a product for men.



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Posted in: Indian Market Tips